Journal of Language Horizons

Submit Manuscript

شماره جاری

بر اساس شماره‌های نشریه

بر اساس نویسندگان

بر اساس موضوعات

نمایه نویسندگان

نمایه کلیدواژه ها

درباره نشریه

اهداف و چشم انداز

اعضای هیات تحریریه

کارکنان اجرایی

اصول اخلاقی انتشار مقاله

بانک ها و نمایه نامه ها

پیوندهای مفید

پرسش‌های متداول

اطلاعات آماری نشریه

فرایند پذیرش مقالات

اطلاعات آماری نشریه

اخبار و اعلانات

راهنمای نویسندگان

فرم تعهدنامه

فرم تعارض منافع

راهنمای ثبت داوری در Publons

داوران نشریه در سال 1399

لیست داوران 1400

داوران سال 1401

لیست داوران 1402

تحلیل حرکتی در وبگاه های مؤسسات زبان انگلیسی: صفحه ی اصلی و درباره ی ما

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی کارشناسی ارشد، گروه زبان و ادبیات انگلیسی، دانشکده ادبیات، دانشگاه الزهرا (س)، تهران، ایران

2 استادیار، گروه زبان و ادبیات انگلیسی ، دانشکده ادبیات، دانشگاه الزهرا (س) ، تهران، ایران

3 دانشجوی دکتری، گروه زبان و ادبیات انگلیسی، دانشکده زبان‌هاو ادبیات خارجی ، دانشگاه تهران، تهران، ایران

چکیده

این پژوهش به بررسی شیوه های معرفی خود توسط آموزشگاه های زبان ایرانی، در دو بخش از  وب‌گاه‌‌های شان تحت عنوان صفحة اصلی و دربارة ما میپردازد. بر این اساس، هدف از این مطالعه مقایسه‌ و مقابلة تارنمای سه آموزشگاه زبان انگلیسی قدیم-‌التأسیس و سه مؤسسه جدید-‌التأسیس ایرانی در رابطه با چگونگی بازنمایی خود در دو وب‌گاه‌ اشاره‌شده در بالا است. مدل تحلیل حرکتی سویلز (1990) در درونِ تحلیل ژانر، به کار گرفته شد تا صفحة اصلی و صفحه‌های دربارة مای دو گروه وب‌گاه به دقت بررسی شوند. تحلیل ها نشان می‌دهد که وب‌گاه‌های دو گروه مؤسسه از جنبة صفحة اصلی و دربرداشتن پنج حرکت همانند، مشابه بودند. از سوی دیگر، میان حرکت‌ها و گام‌ها در صفحه‌های دربارة مای وب‌گاه‌های مؤسسه‌های پیشین و جدید تفاوت‌هایی وجود داشت. مؤسسه‌های قدیم‌التأسیس عمدتاً برای معرفی به شهرت و قدمت خود استناد می‌کنند در حالی‌که مؤسسه‌های جدید-التأسیس خود را مؤسساتی خلاق در انطباق با نیازها و انتظارات زبان آموزان معرفی می‌کنند که خدمات رایگان نیز ارائه می‌دهند. به نظر می‌رسد مؤسسه‌های جدیدتر، صفحه‌های دربارة مای طولانی‌تری دارند تا زبان‌آموزان شان را مجاب به پذیرش توانایی خود در برآوردن ادعاهای شان سازند. نتایج به‌دست‌آمده برای مؤسسه‌های زبان از جنبه تجاری و برای پژوهشگران تحلیل ژانر حائز اهمیت است.

کلیدواژه‌ها

مراجع
  1. Alhojailan, A. I. (2020). Genre analysis of Saudi universities’ websites: Analysis of rhetorical moves and discursive strategies for marketization purposes. International Journal of English Linguistics. 10(6). 65-77. https://doi.org/10.5539/ijel.v10n6p65
  2. Al-Khasawneh, F. M. (2017). A genre analysis of research article abstracts written by native and non-native speakers of English, Journal of Applied Linguistics and Language Research, 4(1), 1-13. http://www.jallr.com/index.php/JALLR/article/view/490
  3. Bano, Z., & Shakir, A. (2015). Personal pronouns in “'About Us" section of online university prospectus. Journal of Education and Practice, 6(1), 133-139. https://eric.ed.gov/?id=EJ1083772
  4. Benham, B., & Golpour, F., (2014). A genre analysis of English and Iranian research articles abstracts in applied linguistics and mathematics, International Journal of Applied Linguistics and English Literature, 3(5), 173-179. http://dx.doi.org/10.7575/aiac.ijalel.v.3n.5p.173
  5. Bhatia, V. K. (1993). Analyzing genre: Language use in professional settings. Longman. https://doi.org/10.1017/s0272263100013668
  6. Bhatia, V. K. (1997). Genre-mixing in academic introductions. English for Specific Purposes, 16(3), 181-195. https://doi.org/doi:10.1016/S0889-4906(96)00039-7
  7. Bhatia, V. K (2002). Applied genre analysis: A multi-perspective model. IBERICA, 4, 3-19.
  8. Biria, R., & Hassani, J. B. (2016). Advertisement techniques: A contrastive study between single-gender and coeducational institutes. Journal of Applied Linguistics and Language Research, 3(2), 28-38.
  9. Borjian, M. (2010). Policy privatization and empowerment of sub-national forces: The case of private English language institutes in Iran. Viewpoints Special Edition: Middle East Institute (MEI) Series on Higher Education and the Middle East, 1, 58-61. https://www.mei.edu/publications/policy-privatization-and-empowerment-sub-national-forces-case-private-english-language
  10. Bunton, D. (2013). Generic moves in Ph.D. thesis introductions. In J. Flowerdew (Ed.), Academic discourse (pp. 57-75). Routledge.
  11. Casañ-Pitarch, R. (2015). The genre “About Us”: A case study of banks’ corporate webpages. International Journal of Language Studies, 9(2), 69-96.
  12. Cotos, E. (2018). Move analysis. In C. A. Chapelle (Ed.), The encyclopedia of applied linguistics, (pp. 1-8). John Wiley & Sons. https://doi.org/10.1002/9781405198431.wbeal1485
  13. Crookes, G. (1984). Towards a validated analysis of scientific text structure. University of Hawai'i Working Papers in English as a Second Language, 3(2), 97-123.
  14. Cross, C., & Oppenheim, C. (2006). A genre analysis of scientific abstracts. Journal of Documentation, 62(4), 428-446. https://doi.org/10.1108/00220410610700953
  15. Dalan, E., & Sharoff, S. (2016). Genre classification for a corpus of academic webpages. In P. Cook, S. Evert, R. Schäfer, & E. Stemle (Eds.), Proceedings of the 10th web as corpus workshop (WAC-X) and the empiriST shared task, (pp. 90-98). Association for Computational Linguistics.  
  16. Ding, H. (2007). Genre analysis of personal statements: Analysis of moves in application essays to medical and dental school. English for Specific Purposes, 26(3), 368-392. https://doi.org/doi:10.1016/j.esp.2006.09.004
  17. El-Zohiery, A. (2019). Create, campaign and click: A genre analysis of the interactive features used in hashtag campaigns on Twitter. Cairo Studies in English, 2, 223-257. https://doi.org/10.21608/cse.2019.66675  
  18. Fairclough, N. (1995). Critical discourse analysis: The critical study of language. Longman.
  19. Farhady, H., Sajadi Hezaveh, F., & Hedayati, H. (2010). Reflections on foreign language education in Iran. TESL-EJ, 13(4), 1-18.
  20. Franczykc, E., Szpila, G., & Szczyrbak, M. (2020). YouTube movie reviews and personal branding: A genre perspective [Unpublished master thesis]. Jagiellonian University
  21. Gervais, B. (2013). Is there a text on this screen? Reading in an era of hypertextuality.  In R. Siemens & S. Schreibman, (Eds.), A companion to digital literary studies, (pp. 183-202). John Wiley & Sons. https://doi.org/10.1002/9781405177504.ch9
  22. Ghorbani, M. R. (2011). Quantification and graphic representation of EFL textbook evaluation results. Theory and Practice in Language Studies, 1(5), 511-520. https://doi.org/10.4304/tpls.1.5.511-520
  23. Giannoni, D. S. (2018). An investigation of value claims in academic and corporate ‘about us’ texts. Applied Linguistics, 39(3), 328-351. https://doi.org/10.1093/applin/amw010
  24. Graham, C. (2013). Discourse of widening participation in the prospectus documents and websites of six English higher education institutes. British Journal of Sociology Education, 34(1), 76-93. https://doi.org/10.1080/01425692.2012.692048
  25. Hallett, R. W., & Kaplan-Weinger, J. (2010). Official tourism websites: A discourse analysis perspective (Vol. 23). Channel View Publications. https://doi.org/10.21832/9781845411381
  26. Han, Z. R. (2014). The marketization of public discourse: The Chinese universities. Discourse and Communication, 8(1), 85-103. https://doi.org/10.1177/1750481313503221
  27. Henry, A., & Roseberry, R. L. (2001). A narrow-angled corpus analysis of moves and strategies of the genre: "Letter of Application". English for Specific Purposes, 20(2), 153-167. https://doi.org/10.1016/S0889-4906(99)00037-X
  28. Ho, H. C., Lee, L. L., & Agyei-Mensah, B. K. (2016). Evaluating the effect of the adoption of English as the default language on a homepage for a university in a non-English speaking university, KEDI Journal of Educational Policy, 13(1), 47-66.
  29. Hoang, T. V., & Rojas-Lizana, I. (2015). Promotional discourse in the websites of two Australian universities: A discourse analytic approach. Cogent Education, 2(1), 1-19. https://doi.org/10.1080/2331186X.2015.1011488
  30. Hui, W., Santhi, N., & Mungthaisong, S. (2020). A genre analysis of online English tourist attraction promotional texts in Lijiang Yunnan Province. Interdisciplinary Social Sciences and Communication Journal, 3(1), 83-106.
  31. Hyland, K. (2000). Hedges, boosters and lexical invisibility: Noticing modifiers in academic texts. Language Awareness, 9(4), 179-197. https://doi.org/10.1080/09658410008667145
  32. Isa, N. M., Ali, A. Z. M., Fadzillah, F. I. M., & Mohamad, J. B. (2016). A genre analysis of corporate websites of oil and gas companies. Journal of Education and Social Sciences, 6(2), 263-270
  33. Khademizadeh, S., & Mohammadian, Z. (2019). Analysis and evaluation of navigation structure of the websites of central libraries of Iranian public universities accredited by MSRT. Webology, 16(2), 151-171. https://doi.org/10.14704/web/v16i2/a196
  34. Kim, H., & Fesenmaier, D. R. (2008). Persuasive design of destination websites: An analysis of first impression. Journal of Travel Research, 47(1), 3-13. https://doi.org/10.1177/0047287507312405
  35. Leelertphan, P. (2017). A comparative genre analysis of boutique hotel webpages in Thailand and New Zealand [Unpublished doctoral dissertation]. Victoria University of Wellington].  http://hdl.handle.net/10063/6661
  36. Li, Y. (2011). A genre analysis of English and Chinese research article abstracts in linguistics and chemistry [Unpublished master’s thesis]. San Diego State University, San Diego
  37. Maftoon, P., Yazdani Moghaddam, M., Gholebostan, H., & Beh-Afarin, S. R. (2010). Privatization of English education in Iran: A feasibility study. TESL-EJ, 13(4),1-12
  38. Mampaey, J., Huisman, J., & Seeber, M. (2015). Branding of Flemish higher education institutes: A strategic balance perspective. Higher Education Research & Development, 34(6), 1178-1191. https://doi.org/10.1080/07294360.2015.1024634
  39. Mardaninezhad, A., & Farhadi, I. (2020). Keywords density analysis in Iranian virtual medical education websites. Interdisciplinary Journal of Virtual Learning in Medical Sciences, 4(1), 28-37. https://ijvlms.sums.ac.ir/article_46065.html
  40. Marefat, H., & Mohammadzadeh, S. (2013). Genre analysis of literature research article abstracts: A cross-linguistic, cross-cultural study, Applied Research on English Language, 2(2), 37-49. https://dx.doi.org/10.22108/are.2013.15469
  41. Mohammadi Haghighi, F., & Norton, B. (2017). The role of English institutes in Iran. TESOL Quarterly, 51(2), 428-438. https://doi.org/10.1002/tesq.338
  42. Nasseri, D., & Nematollahi, B. (2014). A contrastive genre analysis of abstract of master of arts thesis in applied linguistics written by native and non-native speakers of English with respects to moves and move markers. Indian Journal of Science and Research, 7(1),1353-1366.
  43. Ninpanit, S. (2017). Move analysis of conference proceedings abstracts across disciplines among Thai researchers: A case of education and health sciences. RMUTSB Academic Journal, 2(1), 109-115.
  44. Phillipson, R. (1996). Linguistic imperialism: African perspectives. ELT Journal, 50(2), 160-167. http://doi.org/10.1093/elt/50.2.160
  45. Pho, P. D. (2013). Approaches to genre analysis. In P. D. Pho, (Ed.), Authorial stance in research articles (pp. 10-20). Palgrave Macmillan. https://doi.org/10.1057/9781137032782_2 
  46. Poonchako, K. (2017). Genre analysis of university online overviews: Analysis of moves in Japanese university online overviews [Unpublished master’s thesis]. Thammasat University, Bangkok, Thailand.
  47. Schlegelmilch, B. B., & Pollach, I. (2005). The perils and opportunities of communicating corporate ethics. Journal of Marketing Management, 21(3), 267-290. https://doi.org/10.1362/0267257053779154
  48. Sheibani, O. B. (2012). Language learning motivation among Iranian undergraduate students. World Applied Sciences Journal, 195(1), 838-846. https://doi.org/10.5829/idosi.wasj.2012.19.06.168
  49. Swales, J. M. (1981). Aspects of article introductions. University of Aston, Language Studies Unit, Birmingham.
  50. Swales, J. M. (1990). Genre analysis: English in academic and research settings. Cambridge University Press.
  51. Symonenko, S. (2007). Websites through genre lenses: Recognizing emergent regularities in websites’ content structure [Doctoral dissertation, Syracuze University]. ProQuest dissertations and theses global. https://surface.syr.edu/it_etd/15/
  52. Talebzadeh, S., Samar, R. G., Kiany, A., & Akbari, R. (2013). Steps to a successful abstract: A comparative genre analysis, The International Journal of Humanities, 20(3), 1-25.
  53. Teo, P., & Ren, S. (2019). Marketization of universities in China: A critical discourse analysis of the university president’s message. Discourse & Communication, 13(5), 539-561. https://doi.org/10.1177%2F1750481319856203
  54. Tomarkova, R. (2015). A walk through the multimodal landscape of university websites, Brno Studies in English, 41(1), 77-100. http://hdl.handle.net/11222.digilib/134765
  55.  Upton, T. A., & Cohen, M. A. (2009). An approach to corpus-based discourse analysis: The move analysis as example. Discourse Studies, 11(5), 585-605. https://doi.org/10.1177/1461445609341006
  56. Villaneueva, L. S., Dolom, M. A., & Belen, J. S. (2018). Genre analysis of the "About Us" sections of Asian Association of Open Universities websites. Asian Association of Open Universities Journal, 13(1), 37-59. https://doi.org/10.1108/AAOUJ-01-2018-0002
  57. Wu, Y. Q., & Cheong, C. Y. M. (2020). The hypertextual gateway of elite Chinese universities: A genre analysis of the “about” webpages. Issues in Language Studies, 9(2), 94-125. https://doi.org/10.33736/ils.2365.2020
  58. Xia, S. A. (2020). Genre analysis in the digital era: Development and challenges. ESP Today, 8(1), 141-159. https://doi.org/10.18485/esptoday.2020.8.1.7
  59. Xiong, T. (2012). Discourse and marketization of higher education in China: The genre of advertisements for academic posts. Discourse & Society, 23(3), 318-337. https://doi.org/10.1177%2F0957926511433786
  60. Yang, W. H. (2013). "Why choose us?" texts in university websites: A genre analysis. Taiwan International ESP journal, 5(1), 45-80.
  61. Zarrabi, F., & Brown, J. R. (2015). English language teaching and learning analysis in Iran. International Journal of Educational and Pedagogical Sciences, 9(10), 3485-3493. https://doi.org/10.5281/zenodo.1340254
  62. Zhang, T. (2017). The Marketization of higher education discourse: A genre analysis of university website homepages in China. Higher Education Studies, 7(3), 64-79. https://doi.org/10.5539/hes.v7n3p64
  63. Zhang, Y., & O’Halloran, K. L. (2013). Toward a global knowledge enterprise: University websites as portals to the ongoing marketization of higher education, Critical Discourse Analysis, 10 (4), 468-485., https://doi.org/10.1080/17405904.2013.813777
Journal of Language Horizons
دوره 6، شماره 3 - شماره پیاپی 13
آذر 1401
صفحه 27-47
فایل ها
هم رسانی
ارجاع به این مقاله
آمار